Characteristics

Characteristics are an abstraction of the candidates' various traits, personality quirks, etc.

Traits[]

Name	Effect	Democrat voter importance	Republican voter importance	Independent voter importance
Appearance	Appearance increases the effectiveness of INTERVIEW appearances.	8	2	18
Charisma	Charisma increases the effectiveness of SPEECHES and ADS.	15	8	30
Credibility	Credibility increases the effectiveness of your NEGATIVE ADS, and decreases the effects of NEGATIVE ADS your opponent makes.	16	20	50
Experience	Experience makes it easier to win ENDORSEMENTS by decreasing their POLITICAL CAPITAL cost.	6	6	6
Intelligence	Intelligence increases the responses available during an INTERVIEW.	5	5	5
Media Bias	This issue determines how much the press likes your candidate which can sway independent voters.	40	-10	12
Minority Appeal	Minority Appeal increases the amount of AWARENESS generated by Campaign HQs in areas with a large minority demographic.	60	5	35
Religious	Religious Appeal increases the amount of AWARENESS generated by Campaign HQs in areas with a large religious demographic.	4	9	6

Name	State	Democrat voter importance	Republican voter importance	Independent voter importance
Media Bias	California	40	40	50
Media Bias	New York	50	20	50
Religious	Alabama	10	15	12
Religious	Alaska	5	9	6
Religious	Kentucky	8	12	9

Although presented together with traits, these characteristics directly affect the effectiveness of a candidate's campaign and play an active part in it.

Name	Image	Effect
Stamina		Stamina determines the amount of actions your candidate can make each turn.
Fundraising Ability		Determines how much money your candidate can make while fund raising.
Money		Determines initial funds.